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  • Writer's pictureZag Global

What is Lead Generation: A Complete Guide [2022]

Updated: Oct 14, 2022

Imagine coming back home after a long exhausting day, hanging up your coat, and making a cup of coffee for yourself. As you lean on your couch to relax, your phone rings, "Am I talking to Daniel Scott?" and there is this Call Service Agent on the other side of the phone. The subject of the call is your home insurance.

Isn’t it annoying? It certainly is. Despite your irritation, the call service agent has your attention.

To begin with this blog, we will be discussing what lead is. What are its types? Lead generation, its importance, and the approach.

What is a Lead?

An individual showing interest in your company or its products and services in any way is a lead. Ever recalled submitting your personal information for an offer trial or a subscription? That is how a business company communicates with leads.

Therefore, instead of receiving a random call out of nowhere, the company or business already has the information they need for opening a communication channel.

Let us say you took part in an online survey regarding home insurance. Days later, you receive an email from that home insurance company convincing you how their insurance policies can be suitable for your future.

Undoubtedly, this method is far less intrusive and less irritating. The company could comprehend the potential client by gathering the response via surveys. They work on the needs and demands of the client and pitch their idea and the best viable solutions for them instead of calling and collecting data from scratch.

Types of Lead:

The types of lead depend on the way, leads are generated or the characteristics they carry.

Here is a breakdown of the different types of leads:

Interest-Based Leads:

  1. Hot Sales Leads: Hot sales leads are qualified leads that need to be nurtured, and the individuals are ready to make a deal and purchase your product. They are the potential clients who are looking for a specific service or product, and you strive to provide it to them. This sort of lead should be followed regularly to close the deal.

  2. Inbound Leads: They are also known as warm sale leads; they are the individuals who have expressed their interest in your service or product but do not have a pressing need for making the purchase. They are the ones who independently visit your site and submit the query form to get additional details to make up their mind.

  3. Outbound Leads: These are the individuals who show little or no interest in your company. The possibility is that you got their number or email from the internet, or they just filled out the query form on your website or through any socials. They do not know much about your company, products, or services. This is when the call representatives have to chime in and convey a detailed brief to the potential customers.

Qualified Leads:

  1. Information Qualified Leads: In exchange for useful information, an individual who discloses his personal details is the Information Qualified Lead. This potential customer is just beginning their research and is unfamiliar with your business or the products and services you offer.

  2. Marketing Qualified Leads: These are leads who have communicated with or even expressed their interest in the marketing team of the company. They require more nurturing, though, as they are not yet ready to buy your products or services.

  3. Sales Qualified Leads: They are the individuals who are interested in your products or services. These are the potential clients who usually send an inquiry through the website to get more information. These can be easily converted into closed deals.

What is Lead Generation:

Lead generation is a marketing technique used to convert visitors/individuals into potential clients. The prime focus is to attract and hold the interest of the individual to your services or products.

The core purpose of lead generation in terms of marketing is to attract new clients and strengthen their loyalty to the brand. Therefore, lead generation also entails personalization; your goal should be to convert every lead into a deal.

Importance of Lead Generation:

If you are still unsure about the importance of lead generation, in other words, it is critical for businesses. It is highly observed that the companies who work on lead generation get more traffic and engagement on their socials and sites.

  1. Generating Profit: The prime focus for companies who are offering services or products is to convert that lead into a potential client. It helps companies to gain trust and build a connection with their clients.

  2. Brand Awareness: Lead generation helps in growing brand awareness. An increase in brand recognition makes companies able to create a sturdy base of potential clients. Content marketing is a sound approach for this purpose.

  3. Gathering User Data: Incorporating lead generation into your plan for acquiring new customers allows you to gather valuable information about your intended audience. This data can be used for future lead generation and promotional efforts.

Lead Generation Techniques:

Following are the useful techniques that can be used for lead generation purposes.

One very certain thing is the importance of clients’ personal information. If the information is missing you cannot convert leads into closed deals. Therefore, the effectiveness of your method of asking for the clients’ information, has a massive impact.


The main concern that the companies lack is following up and not staying connected with the leads. Clients lose their interest and feel ignored, and companies usually end up losing the deals and the client. In order to successfully convert leads into actual sales, your sales agents need to chime in and work their magic. They need to be completely aware of different types of lead generations and how to cater to their demands.

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